Zillow wanted to shift its perception from Dreaming of getting home (Look What You Can Zillow 2023) to making it a Reality.
OPPORTUNITY
Encourage First-Time Home Buyers that they can buy a home, despite the state of the current housing market.
INSIGHT
First-Time Home Buyers see the Home Buying Process as “Intimidating” and unattainable.
STRATEGY
Home Just Got Real — We wanted to share the creative and unexpected ways that First-Time Home Buyers are making their Home Buying Journey a Reality.
MY ROLE: Junior Strategist
I supported the strategy up front and guided creatives on the strategic direction during the creative and production process. I also led the qualitative research and informed the internal and external teams on my findings.