BACKGROUND

This was a UO Strategic Process Coursework Project and focused on creating a brand strategy. The brief was to give Sleeper a brand strategy to drive consideration during Fantasy Football season.

OPPORTUNITY

Sleeper is a fantasy football app that focuses on the social experience

INSIGHT

The social aspect of fantasy football is the primary reason people compete

STRATEGY

Carry the tradition of the tailgate to Fantasy Football

MY ROLE: Strategist

I developed a brand strategy by executing the strategic direction, background, audience, competitors, problem, the tension, 5 truths, a strategic line, and strategic thoughts alongside a team of strategists. Our team pitched it to a panelist of Strategy professionals and won our class competition.