This was a UO Strategic Process Coursework Project focusing on the comms strategy. Klarna is a fintech company that provides online financial services that prioritizes smooth shopping, online and in-store. The brief was to get Klarna to #1 shop-in-four financial service.
OPPORTUNITY
Klarna gives you the flexibility to pay in 4 and there’s an opportunity to show how everyone has their own method to shopping for the holiday season.
COMMS GOAL: Drive trial of Klarna among shoppers making purchases during 2H 2022.
ADOPTION – Increase downloads of the Klarna App
USAGE – Drive purchases using Klarna’s Pay in 4 option
INSIGHT
People love gift giving
STRATEGY
Make every season the holiday season. — Celebrating gift giving for every holiday
MY ROLE: Strategist
I developed the strategic narrative for the comms strategy through researching the 4Cs in the shop-in-four final shop category and pitched it to a panelist of Strategy professionals.
