BACKGROUND

This was a UO Strategic Process Coursework Project and the brief was to get XBOX #2 in the gaming console category.

OPPORTUNITY

XBOX has a multi-media channel and there’s an advantage to expanding the target audience who want gaming and streaming services but are unsatisfied with their current options.

INSIGHT

The embodiment of the perfect host is the center of connections and entertainment

STRATEGY

XBOX is the heart of connection and unlimited opportunities = the embodiment of the perfect host

COMMS GOAL: Have people around the world engage with XBOX to facilitate connection and inclusion

MY ROLE: Strategist

I developed the strategic narrative by researching the 4Cs in the gaming console category and pitched it to a panelist of Strategy professionals.